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With Clients

Services We Provide

Our focus is continual, positive promotion of  our clients.  To accomplish this, we rely on our long-established relationships with influential media outlets including travel, lifestyle, and culinary  magazines, trade publications, and business press.  In addition, we promote feature television coverage catering  to the luxury traveler.  Although our services are customized to the needs of each client, we specialize in the following areas:
Press Visits and Media Exposure
  • Direct exposure of the media to the property is vital for press coverage, particularly for feature stories.  We personally arrange and escort press visits and sight inspections by journalists, and we assist in the planning of interesting, educational, and entertaining itineraries.

  • We maintain active membership in the Society of American Travel Writers, which includes over 800 of the top journalists and editors in the country.  We utilize this association's membership and conferences to continuously promote our clients.

Image Consultation and Strategy

  • With many years of experience representing the finest properties in the world, we are perfectly positioned to partner with our clients to create a strategic campaign focused on influential media outlets.
  • Our image consultation can address everything from design and execution of special events, to advice on  menus, amenities, and services that truly create a world class destination. 
Primary Information Source
  • Our office serves as the primary source for all up-to-date information, contacts, and photography for the properties we represent.  Services include writing and distributing news releases and pitching feature material, and also  arranging interviews between journalists and key figures at the property.
Special Events and Customized Services
  • We promote all special events to the appropriate press via news releases and photography.  For overseas clients, we will also update press kits, news releases, and  materials to cater specifically to the North American luxury traveler.
Tracking of Results, Proof of Performance
  • We use a nationally recognized clipping service to assure that all media placements are tracked and analyzed for follow-up by our office.

  • We advise, by means of a monthly report, all activities accomplished on behalf of the client, including copies of all articles generated, contacts and story ideas promoted, as well as press inquiries to our office.

©2003-2012 Donna K. Smith Public Relations