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Our focus is continual, positive promotion of our
clients. To accomplish this, we rely on our long-established relationships with influential media outlets
including travel, lifestyle, and culinary magazines,
trade publications, and business press. In addition, we
promote feature television coverage catering to the luxury traveler. Although our services are customized to the needs of
each client, we specialize in the following areas:
Press Visits and Media Exposure
- Direct exposure of the media to the property is vital
for
press coverage, particularly for feature stories. We
personally arrange and escort press visits and sight inspections
by journalists, and we assist in the planning of
interesting, educational, and entertaining itineraries.
- We maintain active membership in the Society of
American Travel Writers, which includes over 800 of
the top journalists and editors in the
country. We utilize this association's
membership and conferences to continuously promote
our clients.
Image Consultation and Strategy
-
With many years of experience representing the
finest properties in the world, we are perfectly
positioned to partner with our clients to create a
strategic campaign focused on influential media
outlets.
- Our image consultation can address everything from
design and execution of special events, to advice on menus, amenities, and services that truly
create a world class destination.
Primary Information Source
- Our office serves as the primary source for all
up-to-date information, contacts, and photography for
the properties we represent. Services include writing
and distributing news releases and pitching feature material,
and also arranging interviews between
journalists and key figures
at the property.
Special Events and Customized Services
- We promote all special events to the appropriate press
via news releases and photography. For overseas clients, we will
also update press kits, news releases, and materials
to cater specifically to the North American luxury
traveler.
Tracking of Results, Proof of Performance
-
We use a nationally recognized clipping service to
assure that all media placements are tracked and
analyzed for follow-up by our office.
- We advise, by means of a monthly report,
all activities accomplished on behalf of the client,
including copies of all articles
generated, contacts and story ideas promoted, as well as
press inquiries to our office.
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